Cambridge, MA (March 6, 2009) - When Vida first started, VHS was a new technology and we actually filmed programs on…wait for it…film! VHS gave way to DVD and though the technologies differed, the distribution mechanism remained largely the same.
Today, the Internet has redefined how media are disseminated. More than that, it has changed the way consumers engage with and use media. Consumers now have 24/7 access to a vast library of free, unedited and often uncensored media. And they are taking their media in smaller bites. In the past, a 2-minute video clip was an appetizer; today it serves as a complete meal. On the Internet two minutes is an eternity.
As public health researchers, educators and media makers, we are keenly aware of the need to provide high quality evidence-based information to consumers. Through our research activities we constantly test and evaluate our use of media to effectively deliver our messages. In many cases the message hasn’t changed, but to remain relevant, the way in which it is delivered to audiences must.
In a nod to this new reality, Vida has launched the Childbirth Media Center. This YouTube channel is a forum for childbirth education that offers Vida’s award-winning educational programs in short, easy to view episodes appropriate for internet viewing. Vida hopes to reach parents-to-be who may not have the time or inclination to sit through traditional childbirth classes but who can benefit from the information and messages offered by our programs. New episodes are being added weekly so click the link below and subscribe to the channel!
To visit the Childbirth Media Center visit: www.youtube.com/user/ChildBirthMedia
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