(originally posted 12/19/2006)Today Vida Health Communications, Inc. announced that it will begin distributing digital versions of selected programs over the Internet. The new initiative will allow Vida’s customers to rent or buy digital versions of the programs to view on their computers and other internet-connected devices.
“At some time in the not-too-distant future most video, especiallyPublish Post educational and self-improvement programming, will be distributed over the Internet”, said John Craine, Vida’s Chief Operating Officer. “We are attempting to get a jump on the learning curve to position ourselves for this brave new world.”
Digital distribution offers several advantages over traditional DVD sales. First, it costs less to deliver to the customer because it eliminates product packaging and fulfillment costs. Second, it enables the seller to offer more tiers of service to attract a wider range of buyers. Third, it offers potentially universal distribution.
Because the video files are compressed, the quality is described as “near DVD” standards. And even the compressed files can be quite large ranging in size from 200 megabytes to over a gigabyte. A high speed internet connection is mandatory.
Currently, only home editions of Vida’s programs are available this way. Institutional users must still purchase the DVD or VHS classroom editions.
Vida’s digital content is hosted and managed by Brightcove Networks. Customers can preview content on Vida’s website for free. To download programs, customers must first establish a Brightcove account.
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