(originally posted January 25, 2007)Today Vida Health Communications, Inc. announced the DVD release of the Spanish language version of their award-winning Breastfeeding: How-To, Why-To series.
“Our breastfeeding programs have been long recognized for their excellence, not just through the number of awards they have received, but more importantly, by the folks who are actually using these in the field to educate patients,” said John Craine, Vida’s Chief Operating Officer.
While the English versions of the programs have been available on DVD since 2003, lesser market demand for the Spanish language version wouldn’t justify the added expense, until recently.
“Thanks mainly to a large purchase request for the programs by the State of Arkansas, we were able to funnel some of that revenue into production of the DVDs,” said Craine.
Originally designed for classroom use, the programs are increasingly being used by social service agencies as educational giveaways for patients. When purchased in quantity the programs can be had for as little as $4.95 each.
In addition to the State of Arkansas, the American Red Cross in San Diego has also recently purchased the programs for giveaway.
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